Let the Games Begin

_{Posted on Feb 10, 2022}

Video game rules are increasingly being applied to non-gaming activities. This is known as gamification, which is also making inroads into education. Gamification in learning aims to move away from the use of books and lectures and towards experiential and inquiry-based learning. This is not to be confused with game-based learning systems which are literally video games with an educational theme.

To illustrate, there are websites that teach coding through gamified challenges where students who demonstrate competency stand a chance of being hired by prospective employers. Another website scores students on traits such as empathy and integrity depending on how they choose to serve customers at a restaurant within a game. There are also websites that use games to teach languages and have the ability to customize future lessons by using the answers provided.

Gamification is a very effective learning tool as the student is highly engaged. Students can practice real life situations and undertake challenges in a safe environment. They also receive instant feedback which raises knowledge retention. Video game elements such as points, badges and leaderboards also leverage on people’s natural desires for mastery, competition and self-expression. These act as strong motivational tools. It is therefore not surprising that Citi analysts expect the education gamification market to grow to $1.25 billion by 2020.

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UAE: This document is distributed in UAE by Citibank, N.A. UAE. Citibank N.A. UAE is licensed by UAE Securities and Commodities Authority (“SCA”) to undertake the financial activity as Promoter under license number 602003.

Citibank N.A. UAE is registered with Central Bank of UAE under license numbers BSD/504/83 for Al Wasl Branch Dubai, 13/184/2019 for Mall of the Emirates Branch Dubai, BSD/2819/9 for Sharjah Branch, and BSD/692/83 for Abu Dhabi Branch.

This is not an official statement of Citigroup Inc. and may not reflect all of your investments with or made through Citibank. For an accurate record of your accounts and transactions, please consult your official statement. Before making any investment, each investor must obtain the investment offering materials, which include a description of the risks, fees and expenses and the performance history, if any, which may be considered in connection with making an investment decision. Each investor should carefully consider the risks associated with the investment and make a determination based upon the investor’s own particular circumstances, that the investment is consistent with the investor’s investment objectives.
At any time, Citigroup companies may compensate affiliates and their representatives for providing products and services to clients.

United Kingdom: This document is distributed in the U.K. by Citibank UK Limited and in Jersey by Citibank N.A., Jersey Branch.

Citibank UK Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Our firm’s Financial Services Register number is 805574. Citibank UK Limited
is a company limited by shares registered in England and Wales with registered address at Citigroup Centre, Canada Square, Canary Wharf, London E14 5LB, Companies House Registration No. 11283101.

Citibank N.A., Jersey Branch is regulated by the Jersey Financial Services Commission. Citi International Personal Bank is registered in Jersey as a business name of Citibank N.A. The address of Citibank N.A., Jersey Branch is P.O. Box 104, 38 Esplanade, St Helier, Jersey JE4 8QB. Citibank N.A. is incorporated with limited liability in the USA. Head office: 399 Park Avenue, New York, NY 10043, USA.

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